- Think of it this way: Buyers want access to all properties that might meet their needs. Sellers want to maximize their price. When your associates are advising buyers and sellers, be sure they remember this.
- To our knowledge so far, two studies have emerged about this topic:
1. According to BrightMLS, when a seller chooses an office-exclusive or pre-market listing, "there is no impact on sold price" and "homes take longer to sell."
2. According to Zillow, "Off-MLS home sellers left more than $1 billion on the table the past two years."
- In every market, decisions are being made right now that will affect how your agents do business. You should strongly consider picking up the phone and asking questions to understand if you need to get involved.
Learn more about how to use KW Exclusive Listings.
