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People Don’t Remember Much
Our Aha: Say less to remember more.
Sometimes we think that more is better. Not true with memory. More absolutely equals less.
Agents Want Technology and Are Paying for It
Our Aha: Agents want technology and the majority are paying for it.
No surprise: Social media is at the top of the list. Agents have decided. Ignore at your own peril.
In each category, there’s a group of agents who have no idea who is paying for what.
The brokerage industry has decided that CRM and eSignatures are the most important.
The AI Tools Agents Are Using
Here’s what didn’t surprise us: The majority of agents are on ChatGPT. You should feel totally comfortable using ChatGPT for your AI training demos.
Platforms matter. Agents are starting to use AI tools that are provided to them by software they’re already using, like Gemini by Google, Copilot by Microsoft, and Apple Intelligence.
THE LEAD™ is an exclusive leadership newsletter brought to you by KW's executive team.
Edition 8 | October 2025
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