• Our first Aha: This has not been our experience. Surveys and exit interviews tell different stories. There’s why an agent leaves and there's what lures them away. What really happens is, the lack of specific support, lack of win-win culture, and the sense of an opportunity ceiling begins to create unhappiness. 

Over time (possibly up to a year) unhappiness turns to doubt, encouraging thoughts like, “I thought I would never leave but maybe it’s time to reconsider.” And when agents exit, they pick something another firm offers and say “I’m leaving for _____.” But the truth is, that’s just an excuse.

• Another Aha: You can get average training anywhere. Quality training based on best practices is almost nonexistent except at KW. The best battle plan you can have is to fill your calendar from the vast library that KW offers.
  
  
• Here’s the bottom line: Most agents don’t know what they’re missing until they experience the difference. They can only experience the difference if you’re offering it and inviting people to attend.

• Here’s what we see: If you have an agent that’s struggling, they’re most likely experiencing this and are not sure of their path out. They begin to see trees instead of the forest and they suffer from frustration and, potentially, desperation.
  
  
• The path out of any problem is always the same: Math. In the real estate business, it’s lead generation and appointments. You can internalize this by understanding that this is the same challenge of the brokerage industry. Agents are looking for buyers and sellers. You’re looking for agents. In either case, more appointments is always the answer.

Here’s what stands out to us: When AI first came out, we all used it to ask simple questions with direct answers. The more we’ve used it, our questions have gotten deeper because our trust in AI has gotten higher.

What’s really important here is, the study reveals that people are lonely and they’re craving emotional connection and support. If this is true for the population in general, then it’s generally true for your business. In the real estate industry today, there's more emphasis on being digitally based with no physical connection than ever before. Science says this is a mistake. 

Physical human interaction is the number one thing people crave. Period. End of conversation. 

When your business model takes that away from people, you’re not serving them as you should. The trick is, you have to create meaningful in-person experiences that add value to the people in attendance. Why? Because if the in-person interaction provides nothing over a digital experience, people will mistakenly choose digital by default.