Why do this? If your seller is willing to negotiate a price but doesn't want to advertise a price drop to the open market, then a reverse offer might be a great option for them. Instead of passively waiting for feedback, they can actively pursue an agreement.
Here’s what’s important: Reverse offers show the seller you’re paying attention, prove you’re doing the work to sell their house, and allow you to have routine, low-pressure pricing conversations with the seller.
1. Watch For Showings and No Offers
After showings, build urgency and momentum with a reverse offer.
2. Prepare a Seller-Written Contract
In consult with the seller, prepare a full contract with price, expiration date and time, and specified terms the seller is agreeable to. Hold off on the seller signature.
3. Present the Reverse Offer
Present your seller's offer to the buyer’s agent (or to the buyer if not represented). Take it up a notch by presenting the offer live. If you suspect the buyer's agent will simply forward the offer, you might consider sending a video explaining the offer.
4a. Buyer Accepts
4b. Buyer Counters
4c. Buyer Rejects and Seller Considers Their Options
