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Chew on this...

KW is the No. 1 place for teams, with 3,700 top teams and 129 of these placed in the Top 1,000 — both recognitions are more than any other real estate company.
Small Owners Dominate
Residential Investor Market
  • Here’s what interests us and should interest you: The idea that “Mega Investors” are buying “all the inventory” is just not real. The data says so.
  • Small Investors actually make up 60% of residential investor purchases across the country. Fact: Mom-and-pop investors buy more investment real estate than anyone else.
  • Mega Investors make up less than 5% of investment purchases in the top 20 market share areas (MSAs). There’s always a large media focus on mega investors, but the facts show that they’re the smallest group of investors in the marketplace.
  • Investors, in general, are buying more real estate than most people realize. So the question becomes: How are you lead generating for investors?
Single Women Buying Homes 2X Faster
Than Single Men

Fact: Married couples still buy more homes than either single men or single women by at least 2X.

 

What isn't tracked but we presume: the difference between the three of these added up and 100% reflects the percent of unmarried couples.

 

Here’s what single women are doing: 

  • Despite the wage gap, single women are 44% more likely to cut back on nonessentials to buy their first home.
  • Single women are buying homes at more than twice the rate of single men. In 2024, 24% of homebuyers were single women and 11% were single men.
  • Younger women are more likely than women in older generations to say their income is growing fast enough to keep up with inflation.
  • Oh, and by the way, 65% of real estate agents are females who own their homes.

 

Men delay homebuying for socioeconomic reasons. Men tend to:

  • Delay settling down, but women prioritize stability and security earlier in life.
  • Invest in other places if the housing market isn’t optimal or their job is uncertain while single women say independence, stability, and accomplishment are reasons to buy a home.
  • Feel like they have more time to make decisions and women feel responsible for creating a long-term plan, especially if they don’t plan to marry soon.
  • Move more often for career opportunities and value mobility.
  • Feel pressure to wait until they can afford their “dream home.”
The Unfortunate Business of Divorce

Here’s why we bring it up: Sadly, divorce occurs more than people think and multiple marriages inevitably lead to the increased likelihood of a future divorce.

 

Food for thought: In divorce situations, real estate professionals provide an important service that helps people move forward.

Top Buyer’s Markets & Top Seller’s Markets

U.S. Best Buyer's Markets

  1. Miami, FL
  2. West Palm Beach, FL
  3. Fort Lauderdale, FL
  4. Austin, TX
  5. Jacksonville, FL

U.S. Best Seller's Markets

  1. Newark, NJ
  2. Nassau County, NY
  3. Montgomery County, PA
  4. Cleveland, OH
  5. New Brunswick, NJ
View all the metro markets here or click the image below.
Gary's Nightstand

QBQ! The Quetion Behind the Question by John G. Miller

 

How Will You Measure Your Life? by Clayton M. Christensen

Gary's Writing Stand

Written by hand and digitized here.

New Course!

List to Last is a brand new course written by Gary Keller and KWU. Save the Date!

 

Upcoming Mastermind Events
July 24 - Top Producers Digital Mastermind 
August 13 - MAC - Business & Top Producer Masterminds

September 25 - Top Producers Digital Mastermind

For the full calendar, see the 2025 Top Producer Masterminds Schedule.

THE CHEW™ is an exclusive Top Producer Mastermind newsletter brought to you by KW's executive team.

 

Edition 6 | June 2025

KW - Where Entrepreneurs Thrive

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