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Chew on this... "You have to decide who you want to be and every decision you make after that must be in service of that decision." - Gary Keller

Best Tech Tools for Leads

This bar graph shows how real estate agents ranked their highest quality leads by technology tool. Social media ranked #1 with 39%! Then CRM, Local MLS, Broker's Website, and Agent's Website round out the top 5.

Our Aha: Building relationships on social media is clearly increasing while, at the same time, the quality of the leads is getting better.
Secondary sources of leads still matter significantly. Choosing two to three secondary sources to focus on adds up quickly.

You Can Either Be the Eyeballs or Create Them

A graphic depicting the 90:9:1 Social Media Engagement Rule, where 1% are creators, 9% are the commenters, and 90% are just watching and listening.

Our Aha: There aren’t enough true content creators. Jump into the water, it’s fine.
Creating content is not hard or complicated. Most likely it’s fear that’s probably keeping you from doing it.
Create content for the 9%. Engaged means most likely to interact.

Sell or Rent the Flip?

1. Homes marketed as fixer-uppers receive 52% more views than comparable listings.

2. Searches for "fixer-uppers" are up 3X from 2021.

3. A typical fixer-upper lists for about $200,000, which is about 54% below the national, median, single-family-home price of $436,000.

FIX AND FLIP in the
"Fixer-Upper Five":
1. Toledo, OH
2. Detroit, MI
3. Jackson, MI
4. Dayton, OH
5. Saint Louis, MO

FIX AND HOLD in
high-cost cities like:
1. San Jose, CA
2. New York, NY
3. San Francisco, CA
4. Los Angeles, CA
5. Seattle, WA

Math for Flips & Rentals

1. "1% Rule" - For Investments Ready to Rent

Monthly rent on the day of purchase should equal 1% of the purchase price. In hot markets, gross rental income is usually closer to 0.8%.

$Equation for the 1-percent rule is monthly rent divided by sales price is equal to 1% or higher.$

2. "70% Rule" - For Flippers Planning to Sell

Do not pay more than 70% of the property's after-repair value after renovation costs are subtracted.

$Equation for the 70% rule is the total cost of repairs and purchase price, divided by the after-repair value of the property should equal 70% or lower.$

2. "50% Rule" - For Ongoing Financial Planning

No more than half of a property's monthly rental income will go towards expenses like maintenance, taxes, insurance, and vacancy periods. See the "Terms Worksheet" on page 236 in MREI!

$The 50% rule is your net operating income divided by your gross income should equal 50% or lower.$

Gary's Nightstand

Facing Adversity by Dr. Jeffrey L. Gurian

Gary's Writing Stand

Read Gary's October handwritten letter to Top Producer Masterminds "Burnout" in PDF here.

In Gary's October letter to Top Producer Mastermind groups, he writes by hand a letter on "burnout."

Upcoming Events

Top Producers In-Person Masterminds in Austin, TX
November 4-5: Top Individual Agents
November 5-6: Top Teams/Groups and MREA
November 6-7: Business

December 3: Top Producers Digital Masterminds

THE CHEW™ is an exclusive Top Producer Mastermind newsletter brought to you by KW's executive team.

Edition 10 | October 2025

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Austin, Texas 78746